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Camel’s campaign featuring doctor endorsements is probably the most familiar instance of false advertising, seen here in an ad from 1948. Yet almost every cigarette company twisted science to support its products, including Chesterfield’s 1953 ads, which rephrased expert findings to show that smoking had “no adverse effect.” Long after 1950, when Morton Levin published his definitive study linking smoking to lung cancer, experts continued to imply that there were other factors causing cancer and lung disease.
Though the industry has been seriously weakened over the past 20 years, primarily by government regulation, Big Tobacco is still issuing misleading health information in an attempt to reap a profit.
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